Why we only use

WordPress

to design our websites

CJ Skog

Loving Husband, Skilled Web Designer, Lover of Life & Eager to Share My Thoughts With the World.

Hope You Enjoy!

Quick Note:

Review the table of contents and feel free to click a topic to jump ahead if you’d like to view that information now!

Please contact us with any questions you have about this article or any others regarding web design in general, we’d love to help!

TABLE OF CONTENTS

Cost & Open Source

Easy User Management

Design Possibilities & Flexibility

Extensive Security Features

SEO Benefits

Social Media Integrations

Summary

TL;DR – Just The Highlights

What is so great about WordPress? Why is it the right choice for your business?

WordPress powers more than 35% of ALL websites on the internet. This includes large and small organizations, like The White House, Microsoft, The Rolling Stones band website, and everything in between. But what content management system is right for you and Why should you use WP?

Here’s a brief overview of various CMS market share:

  • WordPress (27+ Million Live Websites)
  • Wix (3.8+ Million Live Websites)
  • Squarespace (1.9+ Million Live Websites)
  • Joomla! (1.8+ Million Live Websites)
  • Shopify (1.1+ Million Live Websites)
  • Drupal (630+ Thousand Live Websites)
  • Blogger (430+ Thousand Live Websites)
  • Prestashop (285+ Thousand Live Websites)
  • Magento (265+ Thousand Live Websites)
  • Bitrix (223+ Thousand Live Websites)

WordPress is an application that allows you to easily build websites and publish content online. It was launched back in 2003 and has since grown to become the most popular website building platform, or content management system (CMS), in the world.

The software is released under the GNU Public License, which means it is free to download and free to use. This is the first point I’d like to make. The cost value is certainly there!

  • WP CMS Market Share: 51%
  • Live websites using WordPress (Global): 27,000,00+
  • Live websites using WordPress (USA): 9,600,000+
  • Percentage of websites using WordPress in the top 100,000: 36.1%
  • Major sites using WordPress: Linux, Guggenheim, TechCrunch, BBC America.

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No hassle, no obligation, and always 100% free.

Let’s take time to go over project details, any existing or future expectations, as well as the time frame for completion.

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Do you need a new WordPress website?

No matter the type of site, we can design it from the ground up. If you have any questions, get your free consult to put your mind at ease.

WEB UPKEEP

Will you need edits, additions, fresh content as time passes? Regular updates, backups, and monitoring the site’s security posture to stay ahead of potential threats will need to take place post launch.

We Do More. We Cost Less. It’s That Simple.

Cost & Open Source

WordPress is a free software. It means you are free to download, install, use and modify it to match your needs. You can use it to create any kind of website.

Why is WordPress Free? What is the Catch? Well, since it’s open source software, that comes with the freedom for you to use, modify, build upon, and redistribute the software in any way you like without paying any fees.

Now this does not mean you will not have to pay for ANYTHING. Of course you’ll encounter fees when building your site, but the platform is FREE. You’ll have to pay a hosting fee, purchase a domain to use, and possibly hire a copy writer, web designer, and marketing director depending on your design skills and business needs.

“What’s open source?”, you may be asking yourself, so let me explain. 

WordPress is an open source community project where tens of thousands of talented people have made contributions to make it into a great software that it is today.

There is a core team of developers that lead the project development, but anyone can contribute patches, fix bugs, make features, suggest features, etc. Furthermore, project leaders change from one version to another. If you get deeply involved in the community, then you can become a core contributor to WordPress as well. For more on this, refer to GNU Project’s explanation.

Easy management

When it comes to managing and maintaining a website, using WordPress as a CMS as a great many advantages. Firstly, you can start using WordPress right out-the-box as soon as it is installed. Secondly, it can be used and managed by most people with some technical or coding knowledge.

For security reasons updating your software is of utmost importance and this holds true for WordPress too. However, unlike other CMS, updating WordPress and its themes & plugins is a breeze and can be done at a single click of a mouse.

There are many steps to take in order to ensure updating goes smoothly, and if you have any questions about this, please reach out. We’re glad to help!

For larger companies, running a website and keeping their site up-to-date would require the help of multiple people. Thus, WordPress offers multi-user capability, so as to make it easier for you to assign different roles to individuals within your organization, including Administrator, Editor, Author, Contributor, Subscriber. Thereby, giving you the right (as a site owner) to decide what a user can or can’t do on your website. In other words, you’re in complete control.

Design Possibilities & Flexibility

Easy accessibility across various platforms is one of the reasons why WordPress is the best CMS. It uses a free license server software and can be installed on either Linux or Windows servers. Plus, it uses HTML and CSS along with PHP to render web pages, thus making your site accessible on all browsers as well as mobile devices such as iPhones, Android smartphones & more.

Unlike traditional website design where everything needs to be programmed, WordPress provides you with a host of pre-written programs called Plugins that will help you to improve the functionality of your website that too at a lower cost.

Apart from its user-friendly admin panel, you can customize your entire site at a click-of-a-button. Plus, it provides you with an endless number of features and functionality, not to forget it is highly adaptable, which makes it the number #1 CMS among web developers!

Compared to other content management systems, the back-end or the administration panel of WordPress is extremely intuitive and user-friendly.

With every new update, WordPress becomes more and more intuitive making your task of adding new content, editing, browsing media and other functionalities effortless, leading to increased work productivity.

WordPress also provides you with design flexibility. Which means, if you decide that you want to have different design layouts throughout your website instead of a single consistent design, you can easily achieve it through WordPress as it allows multi-designed integration.

The list is literally endless, but here’s a preview of the different websites you can design with WordPress:

  • Blogs
  • Business Websites
  • Portfolios
  • Forums
  • E-Commerce
  • Ratings websites
  • Membership sites
  • eLearning modules
  • Chat Rrooms
  • Galleries
  • Personal websites for self-promotion
  • Job boards
  • Business directories
  • Q&A websites like Quora
  • Non-profit websites for collecting donations
  • Wikis and knowledge-bases
  • Media-centric sites like YouTube
  • Auction and coupon sites

As you can see, the list goes on and on. The good news is with WordPress the functionality for things like forums and e-commerce websites is achieved by utilizing various plugins and themes.

Extensive Security Features

WordPress has a high-security standard.

But since so many websites on internet are built on WP, hackers continuously try to find loopholes and create exploits. But not to worry. Regular updates provided by WordPress strongly protect you from this vulnerability. Regularly updating your WordPress version is quite effective to fight this vulnerability point. In fact, website hacking mostly takes place due to lack of knowledge and awareness in users.

Just remember these main points:

  • Use basic security tools – WP Security & Firewall And Wordfence Security.
  • Download plugins from WordPress.org only.
  • Use recently updated plugins and keep them updated.
  • Check plugin rating and number of downloads.
  • Download plugins from trusted sources.
  • Update WordPress with its recent version.
  • Update PHP when available.
  • Use a premium theme. Free themes may contain malicious codes and encrypted links.

So if you were avoiding WordPress due to a lack of security features, well, that’s no longer a valid point. Now that we’re discussing online threats, how’s your security posture looking?

By following some basic security methods, your website can be made secure and remain protected from external threats.

SEO Benefits

Google and all search engines show and rank websites in search results on the basis of various predefined parameters.

The more parameters you fulfill, the better your website ranks in search results.

Good news is that WordPress takes all the SEO responsibilities that a CMS is supposed to fulfill.

Also, there are various SEO plugins available to help improve search engine visibility of your WP website.

Some Crucial CMS Validity Requirements:

  • Fast Loading Speed: The loading speed of a website is also influenced by your CMS. That’s why wordpress is already optimized for good speed.
  • Good Coding Standard: You can imagine how advanced it will be as its new versions are introduced in every few months since 2003 when it came. Expert developers are there to take care of it.
  • XML Sitemap: Easily generate and submit sitemap to search engines. It helps them recognize the structure of your site content.
  • Navigation: In WordPress navigation becomes very robust with menus, drop down menu functionality, tags, categories, and tons of widgets provided in WordPress.
  • Image Optimization: Adding Title & Alt Tags in images takes no time. So you don’t feel any burden to optimize your images for good ranking of your post/page.
  • Social Media Integration: Search engines give importance to sites getting good traffic from social networking sites. That’s why WordPress supports social media integration.
  • User Experience: WordPress is fully optimized to work good on multiple devices, browsers, and systems. In fact, themes coming in are are also fully responsive.

Social Media Integrations

Social Media has become a significant factor in the success of all online businesses. But, in spite of the fact that it provides a considerable amount of benefits, the reality is that it requires a great deal of time and effort, which makes it a challenging task.

However, if your website is powered by WordPress it makes this undertaking simpler through the means of various social media plugins and sharing tools. Hence, if you want to enhance your site’s visibility and simplify your social media process then WordPress is the way to go!

Unlike traditional website design, WordPress can have a great impact on your site’s social media strategy. WordPress allows easy integration of various social media accounts through the use of widgets & plugins. Plus, it helps you to manage all social activities be it posting content, commenting, adding images, from a solitary unit. Therefore, allowing you to effortlessly promote your product or service, in a consistent manner, which will help to build your brand.

One of the best features of using WordPress as a CMS, it allows you to share your blog post on multiple social platforms at a click-of-a-button. All you need to do is install a WordPress Plugin such as Yoast SEO, which gives you the option to enter content (Title, description, image) and publish it simultaneously on a variety of social networking platforms.

Using WordPress is a no-brainer. There’s a reason why it’s the king of CMS’s. Actually, countless reasons. It simplifies and streamlines everything!

Summary

Most people will tell you that WordPress is easy to use. It is, but this comes with a caveat. There will be a bit of a learning curve, and maneuvering around the admin backend can be tricky for newcomers. WordPress is also a hacker’s dream, so keeping up with version updates is important.

Since WordPress is open-source, you will need to download and install it yourself on your hosting server. Thankfully, most hosts have a one-click install which saves time (manual installation is also somewhat technical). If you need assistance, a quick Google search will return information on just about any technical WordPress issue.

Use Cases for WP:

WordPress websites are a fit for any type of business. From eCommerce to bloggers to service-based businesses and tech-focused startups, WordPress offers plenty of features and capabilities to allow just about every business to get up and running quickly. However, eCommerce websites will require specialized plugins like WooCommerce.

Pros:

SEO-friendly features
Mobile-friendly features
User-friendly
Blogging functionality (WordPress software was created for blogging)
Robust E-commerce functionality

Cons:

WordPress is user-friendly, but it can be difficult to learn and manage if you’re new to the platform.

Have no fear, we can help you with this 🙂 

We Do More. We Cost Less. It’s That Simple.

TL;DR - WP Highlights

For average business owners, names like WordPress, Joomla, Shopify, Magento, Wix, and Weebly might sound like alien names.

The process of building a website brings these names into your life, since they’re all platforms used to build websites and a choice must be made.

For instance, Shopify only makes sense if you’re running an online store. It’s not a platform you would start a blog with then turn into an eCommerce shop.

Other website builders and platforms have more flexibility, and those are typically the ones that are most popular. Everything from Squarespace to Wix has wonderful tools for certain skill levels, but WP stands out from them all! 

It’s the most cost-effective CMS and has excellent support from a very talented community of developers. It’s a breeze to integrate social media accounts and other 3rd party plugins. It’s secure, reliable, and flexible. What more could you ask for?

Here’s our top 4 reasons to use WordPress as your CMS.

Flat out - The CMS King

WordPress is not just the most popular CMS, it actually blows the competition out of the water. Usage statistics from W3Techs WordPress is used by 60% of all the websites that use a content management system (CMS). The second most used CMS, Joomla has a 5.9% market share. Closely followed by Drupal, with a 4.9% market share and Magento’s 2.8%.

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More Than a Blog

WordPress started out as an ideal platform to blog, but today, most people and businesses use WordPress as an outright website. Since WordPress features both post and page structure, you can post regular blog articles without affecting your static pages  and go all the way up to business and e-commerce solutions as well.

Countless Integrations

WordPress integrates with many popular 3rd-party platforms to make your website more modern. There are plenty of plugins that let you easily send out email campaigns and newsletters. There are plugins that allow you to accept credit card payments for an ecommerce site. There are plugins for just about every kind of function you want to add to your site.

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SEO Friendly

Out of the box WordPress is SEO friendly. Popular search engines, like Google and Bing, tend to rank websites that use WP higher than those that don’t. This is because the CMS’ framework makes it easy for the search engines’ spiders to crawl. For the non-tech savvy folks, many plugins can make SEO much more approachable!

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